Real estate promotional products: items for every stage of a sale

A family rarely moves home. Between two projects, years can pass, and your agency must remain the first one they think of on the day they decide to sell, buy something bigger or invest. A useful product, placed in the hallway or the kitchen, maintains this link without any sales follow-up.

Real estate is also a field business, highly concentrated geographically. Your future instructions are often a few streets from your shop window. Each product handed out in the neighbourhood therefore works for you where you want to be known, with owners who may one day see your name on a “sold” board in their street.

Finally, the transaction is charged with emotion. A product handed over at the right moment becomes a keepsake associated with a big day, and your logo with it. Our real estate selection brings together products designed for these uses.

It is the moment the buyer will tell their friends and family about. They leave the notary’s office or the agency with a set of keys, they open their door for the first time. Your product can be part of this scene.

• The keyring. It is the classic of the trade, and for good reason: the custom keyring accompanies the keys to the new home and will be handled every day. Prefer a material that ages well, metal or leather, to a plastic model that will break before the end of the first winter.
• The small moving-in gift box. A bag containing a scented candle, a mug and a few treats welcomes the new owners to their home. Custom candles and fragrances immediately evoke a sense of home.
• The garden kit. For a house with outdoor space, a packet of seeds or a small gardening tool marked in your colours invites the owners to take possession of the place.

Add a card signed by the negotiator who handled the file. A photo of the key handover, with the buyers’ consent, can also feed your social media.

Before the key handover, several appointments mark out the journey, and each calls for a different gesture.

The valuation is often the first contact with a seller. You enter their home, you measure, you listen to their story with the property. Leave behind an understated desk item, a notepad or a pen, on which they will note your details and their thoughts. On the day they compare several agencies, your name will already be on their table.

Signing the instruction seals the trust. The seller entrusts you with one of their most precious assets: a quality pen, left after the signing, underlines the seriousness of the mutual commitment.

The preliminary sale agreement brings buyer and seller, sometimes tense, around the same table. A small identical product given to both parties eases the moment and recalls that your agency has acted as an attentive intermediary for everyone.

Prospecting remains the lifeblood of the business. Leafleting, door-to-door, presence at the Saturday market, a stand at the neighbourhood fête: these actions become more effective when accompanied by a product people keep.

• The custom tote bag handed out at the market then goes shopping all over the neighbourhood, with your logo clearly visible;
• the mug given during door-to-door canvassing finds its place in the kitchen and recalls your agency with every morning coffee;
• the umbrella or water bottle offered at a local event gives the image of an agency that is close and involved in the life of the area.

Your window, for its part, can showcase these products: a display near the entrance, a few bags available to passers-by looking at the listings, a product offered to everyone who comes in for a first valuation. If you are opening or moving your agency, our dedicated guide to opening new premises details how to organise this event.

In real estate, the agency’s name and its location count as much as the logo. A buyer who finds a keyring in a drawer must be able to contact you again without searching: when the marking area allows, include the agency’s name and its web address in addition to the logo.

On metal and wood, engraving gives a durable result well suited to key handover products. On bags and textiles, printing in the main colour of your brand ensures good visibility from a distance, in the street or at the market.

Plan your orders according to the rhythm of your business. A stock of prospecting products for the selling season, a reserve of keyrings for key handovers, a few more refined gifts for selling clients and referrers. The price is displayed live according to quantity, and each order goes through a mock-up approved before production.