Seminar and team building merchandise: ideas that serve during and after

Unlike a product handed out at a trade show, seminar merchandise is aimed at people who know each other and share the same moment. It does not need to introduce your company: it must make the event easier and keep a record of it.

Three questions help you choose. When will the product be used: in the room, during the activity, on the way back? Are participants travelling light, by train or plane, which rules out heavy products? And does the product carry only your logo, or also the name or theme of the edition? A product marked with the name of the seminar becomes a souvenir; a product marked with the logo alone remains one corporate item among others. Our seminar selection brings together the products best suited to these uses.

Workshops, plenary sessions and breakout groups produce a lot of notes, discussions and breaks. Products that are useful in the room are therefore the most in demand.

• The notebook and pen duo: essential as soon as people work without a computer. The pen is generally marked by pad printing, suited to small curved surfaces, and the notebook on its cover.
• A water bottle per participant: it replaces plastic bottles on the tables and follows everyone from one room to another. Choose from our water bottles and bottles, checking the available marking area on the product page.
• The badge lanyard: when several entities or sites come together, it helps everyone put a name to a face. One colour per team also makes it easier to form groups.

Also think of external speakers and facilitators: giving them the same products as the participants includes them in the group, and they leave with a polished image of your organisation.

Orienteering, rally, cooking challenge, team games: group activities call for products that identify the teams and stand up to the action.

• One T-shirt per team: one textile colour per group, the same logo for everyone. You can spot your teammates from a distance and the photos of the day gain in colour. See our custom T-shirts. Screen printing lays down solid, durable colours on them.
• The cap or the beanie, depending on the season, for outdoor activities.
• Marked outdoor or board games, which liven up free time and then go back to the office for breaks.
• An apron for cooking workshops, which everyone can take home at the end.

When the seminar leaves the city, the weather and the terrain dictate the needs. A product that protects or warms at the right moment leaves a very positive memory of the organisation.

• The poncho or raincoat: a shower during a team hike goes down much better when everyone has one in their bag. Explore our raincoats and ponchos.
• The throw for evenings around the fire or on the terrace.
• Sunglasses, towel or beach bag for an offsite by the sea or a lake.
• The lightweight backpack, which carries everything else and is then used every day.

Check the programme before choosing: a hiking product handed out for a seminar in a conference centre makes no sense.

The last product handed out, at the time of departure, is the one that extends the event. It benefits from being of higher quality than the session products and from carrying a trace of the edition: name of the seminar, venue, theme.

The embroidered sweatshirt bearing the name of the edition is a classic: it is worn for a long time and recalls the event every time. The mug also works, especially if it reproduces a visual from the event; for a group photo or artwork with a gradient, only sublimation renders a continuous transition, to be checked on the product page. For teams who come back to the same gathering every year, a product from the same family varied from one edition to the next creates a collection that long-standing staff happily show to newcomers. For a management seminar, the souvenir can move upmarket: an engraved insulated bottle or a hardback notebook marked with the name of the edition then suits better than a garment.

The logistics of branded items are prepared before departure. The most efficient approach is to put together a set per participant, left in the room or handed over at reception, rather than distributing the products one by one during the event.

On the Create my pack page, you bring together the seminar products with a shared marking. A tote bag or a backpack can serve as the container and will be reused afterwards. For textiles, collect sizes in the registration form: the breakdown by size and colour is done in the order. Also plan a few spare items for late registrations and external speakers. If the event takes place far from your premises, check with the venue about receiving parcels before choosing the delivery address.